A.I.D.A. (Part III) Developing an Employer's Interest

As Thomas proceeded with his description of the process of Developing an Employer's interest, he pointed out once you have drawn Attention and created Interest, you must tap into the employer's desire to add you to the team.  One effective way of accomplishing this is to ask the interviewer, "6 months after you make this hire, what do you expect the new hire to be doing that the previous job holder did not do?"

This question is key!  It does not matter how well the previous job holder performed, there is always some aspect of the job that did not get performed.  When the employer shares what this task or focus is, you can tailor all of your answers with this task in mind.  As you respond, your answers will resonate with the interviewer, creating a desire to have you on the team.  From this desire, an offer can often be placed.  

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