Thomas Svitek, a member of our group, recently shared with me a model for engaging potential employers. The model flows through a series of four states, best remembered by the initials, AIDA. Take a look:
State II - Interest: the second thing we must do successfully is attract trigger an employer's interest. Interest is a broad category of general perceptions. The employer must become aware of our capabilities and transferable skills as being useful in the job position. There must also be a sense that, if hired, you will be a "good fit" One way of building interest is to find out what is expected of the new hire 90 - 180 days after the hire. Once you have determined this focus, seek to respond to the employer's questions with examples that show in the past you have been successful doing what they will expect of the new hire.
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