A.I.D.A. (Part I) Developing an Employer's Interest

Thomas Svitek, a member of our group, recently shared with me a model for engaging potential employers.  The model flows through a series of four states, best remembered by the initials, AIDA.  Take a look:
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State I - Attention: the first thing we must do successfully is attract the employer's attention.  In a time where hundreds of resumes can be submitted on-line to attempt to secure one of  maybe 5-6 interviews, we must do more to attract the employer's attention.  A well crafted resume which supports transferable skills is essential to this process .. but is it enough?  
Let's leverage the power of LinkedIn to find a connection that works for this employer.  Don't have a 1st connection, ask another of your connections to introduce you to someone in the company and ask them to meet you for a 20 minute coffee.  Then you will have someone inside the company who can refer you to the employer, personally.  What an effective way to create greater interest in your joining their team!  

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